Success for the Long Haul

IUPUI Helps Extend Super Bowl's Reach

Downtown Indy Soldiers and Sailors monument and large XLVI numbers are shown.

For two weeks, in the heart of an unseasonably warm Hoosier winter, media stars the world around descended on Indianapolis and praised the local efforts behind Super Bowl XLVI. Hundreds of thousands of visitors swarmed downtown Indy, enjoying the best the city has to offer; millions more watched on TV and on line as the social and entertainment events unfurled.

And a few even watched the game on NBC-TV — a record 111.3 million, making the game the most-watched program in American TV history.

Members of the Super Bowl Host Committee were thrilled with the hustle and bustle in the Super Bowl Village and beyond; they were ecstatic with the TV ratings and all the praise. But the committee had higher aspirations: they didn’t just want the city to shine in the media spotlight. They wanted Indy to turn Super Bowl momentum into a long-term benefit for the community. To do that required detailed planning, community support and a boatload of creativity. The outcomes?

And IUPUI is part of each of those amenities and events. Students from the IU School of Physical Education and Tourism Management operate the Fitness Zone. The Indiana University Melvin and Bren Simon Cancer Center on the IUPUI campus hosts the Susan G. Komen for the Cure® Tissue Bank. Dr. Jeffrey Rouse, the artist behind the Wooden sculpture, is a graduate of the IU School of Dentistry at IUPUI. And many 
of the artists who contributed to the 46 for XLVI project are connected to the Herron School of Art and Design at IUPUI. 

The New York Giants may have taken home the championship trophy, but Indy’s residents may enjoy the ultimate prize from this year’s game: a brighter, richer future.